Loyalty and Campaign Management Module
The rich loyalty and installment application feature support provides;
- OCEAN Loyalty solution enables banks and retailers to design and manage server-based loyalty program.
- Analyses of customer behaviors, accumulated bonuses and discounts, and delivers rewards based on a flexible business rules setup. Encourages both cardholder and merchant loyalty and enjoys the returns.
Functionality
- Installment ( installment definition, installment deferral)
- Card Balance Installment
- Bonus calculations for all products (standard, business, corporate)
- Extra bonuses for core bank transactions and transaction volume levels
- Periodic bonus campaigns (extra bonuses for selected merchants for a limited period of time)
- Advance bonuses for commitments to monthly transaction amounts
- Fixed bonuses (first card usage point, card activation point, special days)
- Flexible point redemption (statement, POS usage, catalog gift, flight or transportation ticket)
- Additional bonus campaigns (between selected two dates/times, for selected several days, customized campaigns for customers or customer groups)
- Online campaign messages through the host (Merchant/bank based campaign messages, awards for selected customers, customer or customer group based special messages)
Benefits
- Parametric and flexible infrastructure
- Easy and rapid campaign and point rate definition