SmartSoft
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SmartSoft
Loyalty and Campaign Management Module

The rich loyalty and installment application feature support provides;

  • OCEAN Loyalty solution enables banks and retailers to design and manage server-based loyalty program.
  • Analyses of customer behaviors, accumulated bonuses and discounts, and delivers rewards based on a flexible business rules setup.  Encourages both cardholder and merchant loyalty and enjoys the returns.

Functionality

  • Installment ( installment definition, installment deferral)
  • Card Balance Installment
  • Bonus calculations for all products (standard, business, corporate)
  • Extra bonuses for core bank transactions and transaction volume levels
  • Periodic bonus campaigns (extra bonuses for selected merchants for a limited period of time)
  • Advance bonuses for commitments to monthly transaction amounts
  • Fixed bonuses (first card usage point, card activation point, special days)
  • Flexible point redemption (statement, POS usage, catalog gift, flight or transportation ticket)
  • Additional bonus campaigns (between selected two dates/times, for selected several days, customized campaigns for customers or customer groups)
  • Online campaign messages through the host (Merchant/bank based campaign messages, awards for selected customers, customer or customer group based special messages)

Benefits

  • Parametric and flexible infrastructure
  • Easy and rapid campaign and point rate definition