SESAMES
SmartSoft has been selected as finalist ar sesames awards by " Smart City and Transportations Project"
The Smart City Concept fuses Transportation Campaigns with the OFFLINE Contactless Bank Cards Transportation leg of the “Smart City Framework System”, which is a resulting product of SmartSoft's two-year R&D efforts and was selected as a finalist among 223 solutions by SESAMES. The system was introduced to the press by Kahramanmaras Deputy Mayor M. Nedim Tepebasi and Bank Asya Vice General Manager Mustafa Buyukates on May 9, 2008.
SmartSoft General Manager Ayse Sarigollu commented on the matter and noted that “ The Smart City Framework”, which we have been working on its design and development for over two years, was finalized through the highly dedicated efforts of our team. As being the finalist at SESAMES and this being the first of its kind in the world in terms of the technology used and many systems integrated in its design, with this system, our clients will be able to easily use transportation vehicles and other payment points operated by the municipality as if they were a member merchant.
” Thanks to the Smart City Framework, transportation and other payment points are becoming a member merchant "
Today, conventional methods for card marketing strategies employed by the banks (such as payment installment plan campaigns, advertisement, workforce etc.) are resulting in serious costs. By introducing our clients to the “CITY BANKING” concept, our “Smart City” enables them to implement the latest technologies employed by MasterCard and Visa (MasterCard's PayPass MChip and Visa's payWave) in the dual interface chip technology base at city payment points. With city campaigns offered by the system, the bank's card marketing burdens are alleviated while potential customers feel the urge to own a bank card and the “Smart City” issued by our client distinguishes them from other bank cards.
SmartSoft is the only company in Europe that can provide this end-to-end technology. With our accurate analysis of European competition, performed with 18 resellers marketing SmartSoft products in different countries worldwide, we believe that it is our rightful pride as well as our clients' to be the only company in Europe that can offer this particular end-to-end technology without needing another company.
While there are just a few banks worldwide that can produce cards equipped with contactless interface (without loyalty), “City Banking” with MasterCard's PayPass MChip and Visa's payWave technologies, it is truly an honor for our team, as well as the Turkish Banking sector in terms of the level of technology attained and the ability to implement the City Banking concept on this card.
With many different applications of the “Smart City Framework” projects, most of which we believe are the first of their kind in the world and will be launched in the near future, we are aiming to bring in new customer segments for our clients through the “CITY BANKING” concept and technological campaigns.
Banks are minimizing their card marketing costs through SmartSoft's “CITY BANKING” concept. SmartSoft Technical General Manager Murat Goksenin Guzel expressed his views on the matter and said that “The SmartCity system is an integrated framework system that combines many integrated and modular systems ranging from bank card printing systems to special software on terminals (validators) and from campaign management systems to bank back-office systems that work in unison. Due to this structural characteristic, we are striving to enable a bank to manage not just the transportation system but all low-payment channels in the city. Within the context of this goal, we have realized our first pilot implementation with a public transportation project.”
This system will enable clients to organize cross-campaigns between low-payment channels like public transportation vehicles, fan cards, gas stations, pre-paid meters, auto parks, etc. Therefore, a bank card equipped with this system will be able to perform cross-campaign transactions with a single card mapping between low-payment channels like transportation vehicles, fan cards, gas stations, pre-paid meters, auto parks, universities, and schools.
Instead of the Mifare® card technology, a new and safer era has begun with the introduction of refillable and universally usable bank cards through which common campaigns can be organized within all city payment points and member merchants.
The Mifare® technology used today in transportation systems is a manufacturer-based product that requires special solutions at refill points and most importantly, it employs symmetrical coding in terms of security and as a result, the significance of bank cards is increasing tremendously. With their unmatched ability to set up a very advanced firewall through symmetrical and asymmetrical algorithms, sense fraud attacks, deny transaction requests through risk assessment parameters when necessary, and their universal usability at all ATM and POS devices regardless of the bank and previous investments made, bank cards provide advantages that are incomparable to Mifare® technology.
For the first time in the world, Bank Asya implemented this technology in a public transportation system without a contractor. While contactless bank cards have been usable with the member merchants, from now on, they will also be used at city payment points (such as public transportation vehicles, auto parks, meters, and etc.). With a loyalty program and a concept that we call “CITY MONEY”, we will implement cross-campaigns between these payment channels. We have no doubt that this system will also constitute an important channel for banks in actualizing card marketing strategies.
All ATM and POS devices are transformed into refill stations with EMV methodologies and security. While costs incurred from special card refill devices and special back-office operations related to Mifare® technology are eliminated, with this system, the refilling and managing of EMV cards will be made possible through all POS, ATM and Kiosk channels for which the investments have already been realized.
The Bank Asya Card is a display of the first prototype of “SMART CITY” implementations in the world. The new Bank Asya card supports PayPass MChip 4.0 PAD, payWave VLP, CAP, DPA, CAS, and 7 different payment channels to be used at various locations throughout a city. We print the cards with our Instant Issuing System, which won 1st prize in two categories at the EPCA/ECR (Innovative Banking Awards) organization. As SmartSoft, our goal is to provide our clients with much more than just a card with a contactless interface.
Below are some of the important milestones achieved with this system:
• PayPass MChip transit implementation
• PayPass Maestro transit University-Transit implementation
• PayWave transit implementation
• Prepaid EMV-City Card BackOffice System (OCEAN Card Management System)
• PayPass,payWave Bus Validator
• NFC
• Instant Issuing (EPCA/ECR Award Winner) PayWave,PayPass
• First pilot implementation in the world with Smart City Loyalty Campaigns
• First “Smart City EMV BackOffice” Management System in the world
• Internet Log On with CAP/DPA Profile
• First time in the world TOP_UP from Internet Banking to payWave/PayPass (SmartNet)
• Toll Bridge Passage with Mifare® CAS Implementation (CAS)
• “City Money” management system with PAD Management With new product launches to be announced in the near future, our greatest goal is to present important opportunities for our clients in the card sector both at home and abroad.