Loyalty Card

PROCEED includes real-time loyalty programs and loyalty database hosting solutions. The PROCEED loyalty and campaign management system allows banks and retailers to increase their customer retention and profitability. The system analyses cardholder behaviors to ensure truly targeted and effective loyalty programs.

Functionality

• Flexible business rules (bonus rate, discount rate)
• Bonuses converts to money, miles, km, minutes
• User interface
• Extra bonuses or fixed bonus applications
• Flexible point redemption methods (Point usage through POS, catalog gifts, flight or transportation tickets, full or partial point usage)
• Additional bonus campaigns (between selected two dates/times, for selected several days, periodic campaign definitions)
• Online campaign messages through hosts by e-mail, POS, SMS, and bonus statements

Benefits

• Increases profitability with loyal customer and improve marketing effectiveness
• Parametric and flexible infrastructure
• Easy and rapid campaign and point rate definition